In all online ventures, content is the king & the trading business is no exception.
For the majority of broker & traders educational & high-quality content is very crucial for a long term relationship. Especially the novice trader needs a lot of education & mentoring in order to reach a level of possible success, which will cement his/her relationship with the broker.
The role of content and education will become even more crucial as some brokers will offer new more sophisticated trading instruments like options, commodities or other non traditional assets.
For more sophisticated traders with some years of experience content & education is still relevant, but trading tools like smart indicators or trading signals based on machine learning data & algos are priceless and definitely is the future.
There is a very big trend out there, I guess everybody has heard about it and we could call it “the democratization of tools” and it refers to the greater availability of AI & machine learning algos, data & tools to the average use at very reasonable & sometime zero cost. That’s a very big trend in all kind of businesses & in the trading business is the next new “new thing”. Its still early but the competition for the best trading tools & platforms will intensify the next years.
We ‘ve been already seeing this in our brokers & funds customers who ask for AI & machine learning tools for their proprietary trading desks & some of their most valuable clients.